The 150th Great Yorkshire Show takes place in 2008 - and we're making it the biggest and best Show ever!

A major marketing and pr campaign is planned to appeal to our distinct target audiences: farmers and the general consumer.

The Great Yorkshire Show is the only show that can deliver you the winning combination.

An Affluent Audience:

• 122,042 visitors (2007 Show); 35,758 Farmers
• 58.7% Female
• 92% ABC1
• Average Age: 42
• Average Spend per person: £92
• Average Household Income: £45,510

A Loyal Audience:

• 75.6% of visitors see attending the Great Yorkshire Show as an expression of their commitment to Yorkshire and the Countryside
• 90% of visitors are likely to re-visit
• 42.9% of visitors only visit the Great Yorkshire Show

An National Audience:

•  24.8% of visitors travel from across the UK to visit the Great Yorkshire Show
•  75.2% of visitors are from Yorkshire